Monday, 22 April 2013

Every Media is New Media



By Callum Dunphy


Although it’s difficult to take any academic treatise seriously when written by someone who describes Wicca as an ‘Ancient Religion’[1], since Wicca is actually a modern ‘religion’ (developed in 1952 by Gerald Gardner, a retired - and presumably under-employed British civil servant), Heidi Campbell’s book, “When Religion meets New Media”, is a semi- riveting account of her view that religious communities of every sort - use and interpret their use of the internet through the cultural constraints of their existing and respective religious framework.

It doesn’t seem an enormous leap of imagination to think that Hassidic Jews may have a slightly different tolerance for their members interacting with the clamoring world of the Internet than an Evangelical Christian – brought up to extol the virtues of the printing press and the loudhailer – but Campbell is at her most interesting when discussing the various accommodations made by each group to incorporate elements of the internet that ‘fit’ their forms of religious traditions and experiences. Hasidic Jews for example – whilst deriding new media for most forms of communication - have apparently welcomed it as a tool to enable women to work from home– or to be kept indoors like battery hens – depending on your perspective.

Campbell’s second main point is that it is fostering new and innovative forms of religious practice and thought – a point not lost on the more reactionary elements of traditional religions who do not necessarily welcome the rewriting and reinterpretation of their religious tenets by the same people who edit Wikipedia-.

But Campbell’s main failing is her lack of analysis about the impact of the internet. A feminist critique would surely see the oppression in having yet another excuse to subjugate and isolate women in the home. Surely any rudimentary critique would see a complete evasion of the way in which religious groups have exploited the internet to solicit funds, build followers, demean opposing groups and heighten religious tensions. Al Qaeda has built a wave of global terrorism on the internet. Their traditional audience of three rural sheep farmers has been transformed by their understanding of the power of the internet to visualize, to proselytize and to capture disaffected youth. Campbell’s work is interesting, but unforgiving narrow.




[1] Campbell, Heidi. ‘When Religion Meets New Media’. Hoboken: Taylor and Francis, 2010.  Pp 23

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